Program Overview

Program Overview

The Townsend Way

Addiction is a chronic, progressive disease of the brain – not a moral defect.

Townsend uses a unique way of approaching treatment for addiction involving drugs or alcohol. We view addiction as a chronic disease of the brain. Getting addiction help at a Townsend outpatient or residential treatment center is unlike programs anywhere else. We treat addiction as a medical condition using The Townsend Way. This approach is the guiding principle and innovative medical treatment model that shapes our perspective about treating addiction as a brain disease. We can help you or your loved one feel better fast with professional addiction care and affordable services at one of our nine (9) treatment locations located throughout South Louisiana.

Genetic Components

Pioneering Treatment

At our inpatient and outpatient treatment centers, we use groundbreaking innovations developed by Howard Wetsman, MD, a New Orleans-based psychiatrist and addiction medicine expert. Dr. Wetsman pioneered the use of genetic testing and proprietary medical monitoring to collect scientific data that addresses and stabilizes you or your loved one’s addiction and related complications. Dr. Wetsman has served as chief medical officer for Townsend and now is the medical consultant.

Townsend Programs

Personalized Medical Care

At Townsend Treatment Centers, once your acute medical condition has stabilized, our medical approach offers treatment customized to your individual needs. With a medical focus on the uniqueness of all of our patients, Townsend devises unique, effective, and long-term plans to keep their addiction in remission – which is freedom worth experiencing.

IOP & Medical Stabilization

All Townsend programs are facilitated by experienced, appropriately licensed and certified addiction staff. At our seven Outpatient facilities throughout Louisiana, we offer Intensive Outpatient Programs (IOP) including Medical Stabilization, more commonly known as Detox.

Outpatient Facilities

  • Baton Rouge, Louisiana
  • Covington, Louisiana
  • Houma, Lousiana
  • Lafayette, Louisiana
  • Lake Charles, Louisiana
  • Metairie, Louisiana
  • New Orleans, Louisiana

Residential Facilities

The Townsend Recovery Center is a comprehensive residential program located in New Orleans, LA. Our residential program provides medical supervision for medical stabilization during detox, co-occurring disorders symptom management, or other medical issues.

– Townsend Recovery Center – New Orleans, Louisiana

One size treatment doesn’t fit all.

We tailor your treatment based on your specific rehab needs.

Start Your Recovery Today

Former Assumptions on Addiction

The last century of substance abuse rehabilitation rested on the premise that patients struggling with addiction were healthy, normal individuals who had made life choices that lead to their chemical dependency. Based on contemporary research, we recognize that “substance abuse” doesn’t accurately describe what we now know. Addiction is a brain disease.

Addiction involves a faulty reward system in the brain related to the neurotransmitter dopamine that controls motivation, focus, and enjoyment. Many people with a poor dopamine signal experience an imbalance that may push them to self-medicate with alcohol or drugs to feel better.

Unlike other rehab programs, we treat your underlying condition by using The Townsend Way. The traditional acute care inpatient models of treatment fail to help people suffering from addiction because symptoms are only temporarily suppressed. The underlying primary illness remains untreated which leads to relapse.

What is The Townsend Way?townsend way

A Different Approach

Our revolutionary approach to addiction treatment is the result of Dr. Howard Wetsman’s dissatisfaction with standard treatments that failed to help many of his addiction patients. As an authority in the field of addiction medicine, Dr. Wetsman pioneered a treatment method that uses genetic testing and proprietary medical monitoring to collect scientific data from patients, which helps in customizing their treatment.

Stabilizing Patients

At Townsend Treatment Centers, we use these innovations with our patients to address the addiction, stabilize any unpleasant physical symptoms of detox, and treat their addiction-related complications. Once a patient’s condition is stabilized, our program offers a unique long-term plan to keep the addiction in remission.

The Townsend Way isn’t drug rehab. Townsend provides outpatient programs that use genetic testing, disease monitoring, the latest medications, and therapy as a method for treating addiction developed by addiction expert Dr. Howard Wetsman.

Patient Q & A

Residential Care

Sometimes, a patient’s needs exceed the treatment offered at an outpatient facility. Townsend recognizes that addiction is a neurobiological disease that can be effectively treated and managed. A patient’s level of care will depend on his or her addiction severity and the need for medical monitoring, stabilization, and supervision. With our residential program, we can help.

If you or your loved one has the clinical need for more structured addiction treatment, The Townsend Recovery Center is a full-service integrated care program for patients who require detox services and medical stabilization to address their brain disease of addiction. Located in New Orleans, LA, Townsend Recovery Center is a private residential addiction recovery atmosphere where we treat our patients with encouragement and respect by blending high-quality addiction therapy with compassionate counseling in a safe recovery environment.

With our eight addiction facilities across South Louisiana, Townsend offers a spectrum of innovative rehabilitation services based on the needs of each patient.

Treatment Philosophy

Our philosophy is that addiction is a chronic brain disease that can be managed or put in “remission.” Using The Townsend Way our team can help you heal from your addictions and enjoy an improved quality of life.

Treatment Length

Length of program stay at a Townsend Treatment Center varies according to that patient’s addiction severity, the presence of a co-occurring mental health disorder, genetic testing results, and any health condition or other factors that may complicate rehabilitation. Townsend offers Neuro-Cognitive testing (measures focus and impulsive nature), DAS (Disease Assessment Scale), genetic testing, long-term programs (30-90 days), individualized care, additional outside AA/NA groups, fitness instruction, and 12-Step support groups.

Townsend programming features an Intensive Outpatient Program (IOP) level of care which varies in length according to the patient’s needs. After completing this phase, many Townsend patients choose to enroll in our optional chronic disease management plan that provides former Townsend patients with continuing care to keep their disease in remission.

Co-Occurring Disorders

The incidence of a co-morbid or co-occurring mental health disorder with addiction is very common. This causes a common debate: Did the mental health issue (anxiety, depression, bipolar disorder, PTSD, etc.) drive the addiction behaviors as self-soothing behaviors OR did the addiction involving alcohol or drugs cause behavioral health problems? Whatever your opinion on this, the integrated simultaneous treatment of both the addiction and the behavioral health disorder is essential.

Our Dual Diagnosis curriculum, Embracing Change: Recovery for Life is a workbook series that patients complete while they are in treatment. We developed this engaging series of writing and self-reflection exercises on a number of learning styles that appeals to most people. The exercises in the book explore cognitive awareness and how the patient can reduce negative thoughts and stressful impulses by focusing on mindfulness and learning how to use alternative behaviors.

Family Involvement

Weekly Family Night

At Townsend, we interact daily with people who are touched by addiction. We understand how alcohol and drug use impacts important relationships, such as among family members. Because patients and their loved ones need a strong support network to fight the disease of addiction, we incorporated a Weekly Family Night as a component of treatment because family members can play an important role in their loved one’s recovery.

Peer Support peer support

Following treatment, Townsend would like to continue to assist you on your recovery journey which is lifelong. It’s an essential part of your sober life to have a strong network of sober friends who are also in recovery. While in rehabilitation, our patients often form strong connections and friendships with others in the program. Staying in touch with Townsend alumni can help increase your chances for long-term recovery.

Alumni Groups

Townsend has created local alumni associations that host events throughout the year to assist our alumni and their families with the development and maintenance of this network of friends and supporters. Contact your local Townsend facility location to learn more about upcoming events.

Continuing Care Group

Townsend welcomes all former patients to participate in our weekly Continuing Care group. For patients who suffer from a chronic medical issue, we will help them develop coping skills to manage their chronic condition following recovery.

Following treatment, we can help patients manage their health with an optional chronic disease management plan.


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