Rachel Alter

In my role as Marketing Director at Avenues Recovery Center, I combine my love of people and my passion for addiction recovery to make a difference.

Our marketing team is the mouthpiece through which our mission at Avenues Recovery is articulated, and our vision expressed. Our staff devotes their creativity, empathy, and love, to build people and change lives.

Our job is to illustrate those efforts in full color. My day is occupied with thinking of new ideas, setting goals, directing projects and most importantly, empowering my team to succeed with their specific skillsets, and doing everything I can to make their jobs fulfilling.

There are a multitude of moving pieces, and I am learning when it is ok to leave something for tomorrow. It is difficult, but I am improving, I promise!

Marketing is my passion but being a wife and mother is my biggest source of pride. “Juggle the job, delegate, and assign, but always be there to celebrate the joys of the people you love most,” are words I try my darndest to live by.

When I am not obsessing over the next big idea, I can be found at home with the family, traveling, or in my favorite place on earth, our summer spot in South Haven, Michigan.